Services
Data Insight
Conduct and analyse user research and market data, using leading digital tools and emerging technologies.
Data, Insight & AI
Using research and analysis to enhance your products
Your website, app, or digital product might look great and function smoothly, but without understanding how users engage with it, you’re missing key opportunities. That’s where data insight becomes essential. At Bulb Studios, we use data insight and AI engineering to evaluate your digital platforms and identify areas for improvement. We analyse your ecosystem to uncover valuable user behaviour patterns that align your product with business goals and KPIs. Our method includes digital audits, user research, and emerging AI tools. We apply analytics, heatmaps, user journey mapping, and surveys to build a full view of your audience. By relying on evidence over assumptions, we help ensure your next step is strategic, whether launching something new or optimising what exists.
What we mean by data insight
Data Analysis
Investigate the behaviour of your users, the performance of your products, and how attractive you are to search engines.
User Research
Target personas, user journeys, and investigation into who engages with your brand gives your digital product direction.
Digital Audits
Auditing your existing platforms enables your team to set KPIs for your new product, whilst streamlining internal processes.
AI Engineering
Work with us to train prompts on emerging AI tools to help support your digital products and make business tasks easier.