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Design for the Automotive Industry: What We’re Learning

Design for the Automotive Industry: What We’re Learning

I’ve been reflecting on our automotive industry work recently. Designing for the automotive industry means designing for two different worlds at once: the emotional, brand-led human experience of buying and owning a car and the safety-critical, split-second world of the interfaces inside it. We’ve spent years working across both, from retail platforms to driver HMI … <a href="https://bulbstudios.com/insights/design-for-the-automotive-industry">Continued</a>
How to Brief a Digital Product Studio (What a Good Brief Contains)

How to Brief a Digital Product Studio (What a Good Brief Contains)

A good brief for a digital product studio explains the problem you’re trying to solve, who it’s for and what success looks like. It doesn’t need to specify the solution, the technology or the design. That’s the studio’s job to work out with you. How to brief a digital product studio Most people writing a … <a href="https://bulbstudios.com/insights/how-to-brief-a-digital-product-studio">Continued</a>