Maiden Century needed to elevate their investment software, IDEA, through improved software design, user interface design and user experience, reimagining an ambitious investment platform. Alongside the platform upgrade, the business also needed a new brand and website to promote IDEA to investors, data scientists and vendors. We're proud to continue to work with Maiden Century as their digital design partner.
Services provided
Enhancing investment software through user interface design
Maiden Century needed to elevate their investment software, IDEA. The platform’s user interface design and overall user experience had to keep people on IDEA and give them everything they needed, as simply as possible.
To support the changes to the investment platform, Maiden Century were also entering a new chapter. They needed a branding strategy that could suitably promote IDEA and a website which promoted the software more clearly.
Future-proofing the investment platform through UI Design
IDEA is an exciting investment software platform for investors, data scientists and vendors. The platform’s dashboard aims to reduce information overload and specialises in the visualisation of data. To continue delivering these benefits, we worked with Maiden Century to simplify and unify IDEA’s user interface design and overall experience.
Firstly, a Discovery phase highlighted what we needed to achieve and therefore what we needed to change. We started at the root, restructuring layouts, grids and user journeys across the platform. We created bespoke widgets and panels for the platform’s key touchpoints, decluttering the interface and enhancing the user experience.
Streamlining user interface design and user experience
Another consideration was how IDEA moved forward. We created a set of user interface design principles that transformed the information architecture and data visualisation throughout, laying strong foundations for the evolution of the software. With this came a unified design language: typography, colour palettes, reusable icons and defined spacing throughout.
This ultimately worked towards the idea of total future-proofing, making it easier for the Maiden Century team to scale IDEA efficiently and effectively.
A brand for vibrant tech
A unified design language was also needed for the Maiden Century brand. The business had to change how they presented themselves and how their brand would look and feel to IDEA’s existing and new users.
It was established during the Discovery phase what needed to be communicated in new user interface design and new branding: vibrancy, assured organisation and data-led tech. The brand would be the figurehead for the IDEA product and more, so needed to be distinct yet interconnected.
We created a logo and colour palette and selected a universal typography. The new branding took huge strides from Maiden Century’s previous brand identity, ultimately modernising alongside the ever-evolving tech market around them.
A website to drive conversions
To promote their IDEA software, Maiden Century needed a new website which encouraged potential customers to try the platform. The goal was simple yet involved creating a number of considered user journeys for a set of user personas.
Led by these distinct target audience segments, we researched, designed and built a site aimed at attracting investors, data scientists and vendors. The site managed to simply communicate a complex product, subtly but effectively funnelling potential customers to the demo page.
Ready to evolve
With this, Maiden Century had an improved software platform featuring enhanced user interface design, along with a product website and brand to form the base of their new business strategy. IDEA’s user base has continued to grow as its software continues to evolve.
Ongoing UI Design engagement
After the initial implementation of the digital design work, the value of this work was cemented. In order to continually improve IDEA and develop their expanding suite of products, we have worked with the Maiden Century team on a retained services basis since. We are proud to continue to support Maiden Century with user interface design services as their digital design team.
The redesigned investment platform, brand and website we built with Maiden Century now underpin their business strategy. IDEA's user base has continued to grow as the platform evolves, and we're proud to continue to shape that journey today.
Frequently asked questions
IDEA is Maiden Century's investment software platform, built for investors, data scientists and vendors. It focuses on reducing information overload and specialises in the visualisation of complex data.
We provide software design and user interface design for the IDEA platform, alongside a brand refresh and a new product website built to promote IDEA to investors, data scientists and vendors.
We ran a Discovery phase to identify what needed to change, then restructured layouts, grids and user journeys across the platform, created bespoke widgets and panels for key touchpoints, and established a unified design language covering typography, colour, icons and spacing.
Maiden Century now has an improved software platform, a refreshed brand and a product website built to drive demo requests, forming the base of their ongoing business strategy. IDEA's user base has continued to grow as the platform evolves.
