John E. Wright
Reinvigorating John E Wright online
Redefining the way a national printing company does business online. John E Wright’s website was in a bit of a state after years of piecemeal development.
Over the years and through many collaborations we’ve built an enduring relationship with the people at John E Wright.
By learning how their business operates we’ve been able to match their online performance with their offline business.
Our ambition was to revolutionise the website. We introduced clear naming conventions, rapid response design and a subtle new digital identity to complement the simplified navigation.
We made sending files a breeze using a clever Dropbox implementation and built the site on the familiar WordPress platform, so everyone who needed to could make changes.
After launching, the results have been successful with 9,000+ page views in 2014, traffic increasing by 72% and bounce rate going down by 38%.