BrightBridge Solutions Ltd
Digital transformation rebranded and showcased with BrightBridge
Businesses who need help with digital transformation want things communicated simply. They need to know exactly what advice a company can provide, what software they specialise in and what industries they have experience in.
BrightBridge deliver market leading technology to their clients, with the aim of optimising business systems and operational processes. Therefore, it was crucial that their new website performed well across the latest technologies.
They wanted a brand and website which better translated their expertise and services available, whilst reflecting their culture and people focussed approach.
Considering business needs, as well as users
An in-depth discovery session with the BrightBridge team helped us pinpoint exactly what a new brand and a new website could achieve. Ultimately, they needed the website to attract an audience of prospective clients who wanted to make a change.
The new brand had to promise to provide that change. It needed to reflect BrightBridge as a clean and contemporary consultancy, who know tech inside and out- a company who can partner with businesses of any size.
Branding for a modern consultancy
The logo, typography and website illustrations provide a modern reinvention of BrightBridge’s identity. It gave them scope to inject energy into how they present themselves to new and existing clients.
We applied their new brand identity to a suite of marketing materials, including business cards, Word & PowerPoint templates and case study templates, providing BrightBridge with the tools to help deliver their ambitious marketing activity in the coming months.
An online solution for digital challenges
For the website, two very different audiences needed to be considered. Those who were product-agnostic – businesses who just needed a solution to their problem – and those who knew exactly what software and support they needed.
These were two completely different sales processes, two separate journeys that required different starting points on the same website. At the root of both, though, was understanding how these problems were being resolved online. What people were searching for and how they were responding to the answers presented to them.
Time was not only spent working with the team at BrightBridge to uncover what problems were most important, but also conducting keyword research and search engine analysis to best optimise the copy and structure of the website.
User experience design rooted in problem-solving
Design played a huge role in making this a reality. UX focused on putting solutions front and centre. It worked hard to let users know the industries BrightBridge specialised in. It reduced the number of clicks both for users who knew what they want, and for those who didn’t.
The UI of the website needed to be equally enticing. With a sharp colour palette and clear mission for clarity, the visual direction of the website was rooted in decluttering and encouraging conversation. Depicting BrightBridge as ethical and courteous partners, with which clients can be truly transformed.
The result was something that was simple but fresh enough to always feel new. BrightBridge saw a 13% increase in Page Views YoY, as well as a 14.5% increase in Avg. Time on Page. Enquiries have been steady and the business is leveraging the brand and website across multiple marketing channels.
“We undertook a full rebrand and new website build with Bulb, which we’re extremely happy with. The team – from discovery workshops to delivery – were friendly, knowledgeable and not put off by a few tweaks along the way. Their ongoing support is much appreciated too; Bulb is a solid creative partner that I’d recommend to anyone”.
Fiona Waterfield, Marketing Manager