Helping employees adopt healthier lifestyles through engaging UX and UI design
Living a healthy lifestyle is becoming an ever growing trend in today’s society. More people are becoming conscious of what they eat and with the countless number of fitness apps available out there, it would seem the fitness and nutrition industries are as healthy as they’ve ever been.
Healthia was born out of a joint venture between Incorpore (employee wellness benefit provider) and roadtohealth (mobile/digital health specialist). The Healthia app is the latest product for use by companies to encourage employees increased physical activity and wellness. Healthia have seen significant growth in the past 2 years and with national corporations coming onboard they needed a kick-ass mobile app to deliver their promise to it’s users.
That’s when our friends at roadtohealth got in touch with Bulb Studios. We needed to position Healthia alongside the other leading mobile fitness apps out in the market. As always, we started with a discovery phase, this included dissecting our client’s requirements and understanding the market fully. We produced a comprehensive market research report and a thorough review of the existing app. Once we were happy and deliverables were finalised, we got to work!
Fun, Engaging and Intuitive – Those were some of the words roadtohealth used during our discovery phase. Across 2016 roadtohealth met with key stakeholders at Google and Samsung who identified the importance of ensuring the UXUI was clean, simple and intuitive for users. We took this into consideration and used these words as the foundation to create an extensive design system that would allow roadtohealth to build upon.
Healthia had built an established a brand over the previous years but granted our team freedoms in how that can be applied. They were open to a new app font so we decided that Fira Sans would be an ideal fit as it comes with a large family, thus giving us flexibility when designing the UI.
Another key objective was to improve user interactions, so usability had to be at the forefront of all our decision making. As users will predominately be using the app on the go, we needed to make sure interactive elements had appropriate touch areas and were clearly signposted. By using the latest trending interface elements we made sure the UX & UI was intuitive and stayed ahead of the curve.
In Healthia we had a great concept, it was incredibly important to take the core product features and design to the next level; that’s why I brought the guys a Bulb into the fray. Their analysis and final master designs/flows ensured Healthia can be compared with some of the biggest names in the market.
Product Director, roadtohealth