Helping employees adopt healthier lifestyles through engaging UX and UI design

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Living a healthy lifestyle is becoming an ever growing trend in today’s society. People are conscious of what they eat and how lifestyle plays a big factor in wellbeing.

Services provided

  • UX Design
  • UI Design

Growth in fitness

With this changing society, the health and fitness industry has grown rapidly as businesses look to build products and services that meet the demands.

One of those products is Healthia. A joint venture between Incorpore (employee wellness benefit provider) and roadtohealth (mobile/digital health specialist).

The Healthia app is the latest product for companies to encourage their employees to adopt physical activity and wellness as part of their daily lives.

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Healthia has seen significant growth in the past 2 years and with national corporations coming onboard they needed a kick-ass mobile app to deliver their promise to users.

That’s when our friends at roadtohealth got in touch with Bulb Studios. We were tasked to position Healthia alongside other leading mobile fitness apps on the market.

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As always, we started with a discovery phase, this included dissecting our client’s requirements and understanding the market and end-users.

We produced a comprehensive market research report and a thorough review of the existing app which included user journey’s and workflows.

Once we were happy and deliverables were agreed, we got to work!

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Fun, Engaging and Intuitive

Those were some of the words roadtoheath used during our discovery phase.

Throughout 2016, roadtohealth met with key stakeholders at Google and Samsung who identified the importance of ensuring the UX & UI was clean, simple and intuitive for users.

We took this into consideration and used these words as the foundation to create an extensive design system that would allow roadtohealth to build upon.

Creative freedom

Healthia had an established brand identity but granted our team freedoms in how that can be applied.

A new font and refined colour palette was adopted to create a cleaner, slicker interface that provided greater clarity to the end-users.

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Reduce user cognitive load

One main goal was to improve user interactions, so usability had to be at the forefront of all our decision making.

As users will predominately be using the app on the go, our designers were conscious not to require much cognitive load from users. This meant we kept the number of UI patterns and styles down to a minimum, especially when it came to interactive elements.

We needed to make sure interactive elements had appropriate touch areas and were clearly signposted. By using trending interface elements and gestures we made sure the UX and UI was intuitive and stayed ahead of the curve.

In Healthia we had a great concept, it was incredibly important to take the core product features and design to the next level; that’s why I brought the guys a Bulb into the fray. Their analysis and final master designs/flows ensured Healthia can be compared with some of the biggest names in the market.

John Allen
Product Director, roadtohealth


Our UX worflows and UI styleguide have been well received by all stakeholders at roadtohealth and we look forward to watching them grow as they look to combat issues related to physical activity and wellness.